TA0042 · RESOURCE DEVELOPMENT
Malvertising
Adversaries may purchase online advertisements that can be abused to distribute malware to victims. Ads can be purchased to plant as well as favorably position artifacts in specific locations online, such as prominently placed within search engine results.
Detect it with
No MITRE detection guidance published. Build coverage from the parent technique and your own telemetry.
Why it matters on shift
Malvertising is one of the concrete ways adversaries achieve resource development. Recognising it in telemetry lets you name the technique in your ticket and pivot to what came before and after.
What to look for next
After resource development, the next tactic is usually Initial Access. Search your telemetry for the transition before closing the ticket.
Kill-chain context